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Articles & Publications

The LifeChange LifeChoice Model has been implemented and reviewed in many applications, some of those have been documented by Michael Rybarski and others in the publications and articles listed below.




"The 7 Myths of the Baby Boom, Age Wave Communications"


"10 Mistakes in Marketing to the 50 Plus Generation, Age Wave Communications"


"The End of Life Revolution: When the Baby Boom Confronts Death, American Demographics" (Listed in the AARP’s 50 most important books and articles)


"The Baby Boom Confronts Death in American Society on Aging"


"The Baby Boom and Health Care with Mary Hassett, Health Care Strategist"


Publisher of the Boomer Report Newsletter, for more than five years.


Featured in “Joe Montana Marketing” in Target Marketing Magazine








Focused on the Baby Boom!

Numbers:

76 million matures


Lack of Education:

Robert Reich book about the pockets of education. SRI think tank, everybody has computers myth, 33% born out of wedlock, 66%in African American community; to un-educated, teen age mothers. ‘Dumbing-down’ of textbooks, 6th grade readability level, what percentage go to college, now, what percentage graduate?


Multi-Cultural:

Hispanic Agencies growth, Lopez, Negrete, interview. California, Texas, Boston, Chicago perspectives. Cicero Illinois as Hispanic community.


Role of Women:

Working women, children women 33% have children before they finish school, feminism has triumphed—incorrect. Poorer women than ever before, why singleness. Young and old. Two workers make the cost of housing higher, so if only one income, by definition less wealth.


Coarsening of Culture and Bias:

Chronicles of Narnia vs. King Kong, the big movies of the holiday season, Harry Potter, King Kong, Aeon Flux, no mention of narnia, which at that time was the number one revenue movie.

The Legion of Decency---a B Movie, Condemned Movies, these would be PG 13 today.

Rap and the NOW, how is this not condemned. MTV videos and the role of women. Amusing Ourselves to Death, change from a literate to a media culture, less profound, more black and white thinking.

Bill Bennett, lack of shame in the culture. Paris Hilton as role model.

“I want to hold your hand” vs. “ I want to blank you in the blank.”

“Stumbling into Grace” and a response to this.


Global Trade:

Global supply—caskets monuments, from China. What does that leave us? Entertainment? What is our guns and butter competitive advantage? Entertainment, medicine, marketing, high tech development? Education?


Instant Communication:

The World is flat, Thomas Friedman, our work with the Pakistanis. Polish, Chinese,


Aging of the Population:

Long life revolution—profound here death of parents, healthcare issues, one half of all government spending in entitlements—Medicare, Medicaid, and social security. One of two trillion dollars locked up and probably committed to grow.


Healthcare and End of Life:

New Models that can work: True Health Maintenance. Focus on cheap chronic, expensive acute




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Review the library of presentation clips of Michael Rybarski delivering the LifeChange model to Fourtune 500 companies like GM.

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"LifeChange Marketing's insights into generational marketing have been keys to all the marketing we've done in the last five years."

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