“Michael not only gave our 3,000 Buick dealers new insights on how to compete in our changing new world, he gave us an entirely new model on how we can create unique competitive advantages in new and incredibly profitable targeted markets.”

Denny Lovell, Director of Advertising, Buick Motor Division

“Nobody presents generational, cohort, and gender marketing in as powerful, and useful way as Michael Rybarski. His LifeChange LifeChoice Model, is a tool that opens up whole new ways of thinking about capturing and keeping customers.”

Tracey Owens, President O2k, former President, Mcann-Erickson Direct

“Senior Executives are used to hearing consultant theory. Michael Rybarski, is the exception to the rule. He provokes, incites, and gives you real tools you can use in making your business better tomorrow.”

Leda Sanford, former Associate Publisher AARP magazine

“Michael’s insights into generational marketing have been keys to all the marketing we’ve done in the last five years.”

David Starkey, Publisher, Marketing Society of the United Kingdom

“The most successful marketing program we ever used was LifePoints and it was created by Michael Rybarski for our insurance agents.”

Eric Russell, former President, Insurance Division the Russell Company (now part of Northwest Mutual)

“He’s a strategist, entrepreneur, and marketer who specializes in atypical business: re-inventions, and startups, with unique expertise targeting America’s fastest growing demographic, the 50+ audience."

Bernie Buanonnno, Senior VP of Marketing, Universal American Financial Corporation

“In today’s competitive world, executives want more to be entertained—they want to come away saying here’s something I can use right away to make a difference in my business, and Michael gives them that in spades.”

John McManus, Former Editor, American Demographics, Former Editor BrandWEEK

“Michael’s been a Chariman, General Manager, and CMO with responsibility for making the bottom line, and it shows. When he speaks, it’s not just theory, but great insights that can change your business, tomorrow.”

Shirrel Rhoades, Consultant for Major Media Firms, and former Vice President, New Business Development, Readers’ Digest Assn.